A documentary exploring the birth, death and resurrection of illustrated movie poster art. Through interviews with a number of key art personalities from the 70s and 80s, as well as many modern, alternative poster artists – 24×36 aims to answer the question – What happened to the illustrated movie poster? Where did it disappear to, and why? In the mid 2000s, filling the void left behind by Hollywood’s abandonment of illustrated movie posters, independent artists and galleries began selling limited edition, screenprinted posters – a movement that has quickly exploded into a booming industry with prints selling out online in seconds, inspiring Hollywood studios to take notice of illustration in movie posters once more.
“More revealing is the exploration of the fandom surrounding these art prints, which have their origins in artistic gig prints and were born out of love for movies and art.” (Screen Anarchy)
“First-time filmmaker Kevin Burke’s documentary, 24×36: A Movie About Movie Posters, hit all the right notes… It perfectly covers the rise—and subsequent fall—of the artists behind some of the most iconic movie posters in cinema, and it also offers an in-depth look at the creative process that goes into crafting images that would go on to become iconic, huge parts of pop culture.” (Daily Dead)
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24×36 (Kevin Burke, 2016 / 83 mins) A documentary exploring the birth, death, and resurrection of the illustrated movie poster.